Starting April 21st Google will implement a new Algorithm that will favour mobile friendly websites in searches. This really comes as no surprise especially since 80% of internet users now own a smart phone. Statistics further shows that Search is the most common starting point for product research, done by consumers from their mobile devices.
According to a recent study by Google, 4 out of 5 consumers will do an online search on their smartphone, for information first before visiting the store.
What does this mean for your website? It really means that mobile friendly websites will rank better in mobile search results than websites that are not mobile friendly.
There is a difference between a mobile version of a website and a website that is mobile friendly. Another term used for mobile-friendly website is Responsive Website. Responsive means that your website will respond and adapt to the various screen sizes of mobile devices. With a responsive website your business can be in front of potential clients 24 hours of the day. At home on their smartphone, on the road on their smartphone or laptop, at work on their desktop …
Your website has for most become the first thing that people will see about your business, make sure that what they see is a true reflection of your brand and the standard of your services or products.
Now is the time to make sure that you stay ahead of your competitors and if your website isn’t already responsive and mobile-friendly, it is essential that you make this change before the new Google update takes effect on April 21st.