When we start any project we look at your business, your competitors, your current status quo in terms of website design, social media presence, search engine optimisation, current content creation strategies, website traffic (if available) and Google search rankings.
Only then will we propose our strategy for your business online. Because of budget constraints not all clients go with our full strategy suggestion. The ones that do, have a faster growth in their online presence, lead generation, website enquiries and customer acquisition.
Today your website is often the first encounter that people will have with your business. That is why it is very important to have a website that is mobile-friendly and responsive for all devices, user friendly, easy on the eye and optimised for search, with the correct keywords, links, etc.
Besides a well functioning, good looking website you also need URL friendly page links, optimised headings and page titles, keyword selection for search and correct image titles. Your website needs to be on Google places, registered with Google and Bing webmasters and you need XML Sitemaps. Tracking your website traffic is important and for that you need to be registered with Google Analytics.
Google takes into account how popular you are and for that you need a social media presence. The social media websites we like best for growth, engagement and SEO are Facebook, Twitter, Pinterest and Google+. Your social media profiles need to be optimised for search just like your website.
We research your customer personas/audience/prospective clients and your competitors and create and post content that your prospective clients can relate to, be attracted to, and engage with.
You can have the best and most functional website, but if you’re not adding fresh quality content to your website regularly you are loosing ground with the search engines. Having a blog on your website has multiple advantages and most of them come with an extra spin-off.
Most businesses don’t have the time to create their own content regularly. We create content for your blog with the right keywords. This increases your visibility on search engines, creates good content to share on social media, increases your website traffic and popularity. Having a blog also makes you a thought leader in your industry and builds trust with your customers and potential customers.