Best Online Marketing and SEO Strategy for 2017

The best Online Marketing and SEO approach is a holistic strategy with a strong focus on content-driven SEO. Below is an example of what type of strategy you need for your online marketing to be effective.

Website SEO

On-page SEO is focussed on the optimisation of all the pages and content on your website, to rank higher and earn more relevant traffic in search engines.

Social SEO

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building your brand and attracting visitors. The crossover between the two is called social SEO and the purpose of it is to use social media to improve your search engine rankings.


Content is key as part of our SEO strategy, and for this reason, you need a blog/article/news page on your web site. Search engines have a complex algorithm, but in plain terms, more weight is given to websites that regularly update or add new content.


Email newsletters are a great tool for growing traffic to your website, and to engage your audience, thus enhancing your search engine optimization.

Google AdWords Campaign Management

Campaign setup, advert graphics, keyword and text selection for the advert.

Analytics Power BI

Microsoft Power BI is a powerful tool, with dashboards, reports, and datasets. We create a personalised dashboard to monitor your most important data, at a glance. A dashboard combines on-premises and cloud-born data in a single pane of glass, providing a consolidated view across the organization regardless of where the data lives. Each metric, or insight, is displayed on the dashboard as a tile, making it easy to read.

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