The story is everything. Stay true to your brand and to your voice. Audiences will respond to that authenticity with enthusiasm and passion. Always deliver value to your audience. Remember that audiences care more about the content and less about the platform. – Kevin Spacey
If you’ve needed your Public Relations (PR) to work you made sure that you always had good content to work with. The key to Search Engine Optimisation (SEO) today is creating quality content. These two fields have now merged giving you Online Public Relations.
What this really means is that just like in the past you would hire a PR Company to help you establish your Brand and Promote your company with good content, Online PR now does the same but building your Brand and Promoting your company on the Web. You can call this a paradigm shift in Communications that fades the lines between Marketing, PR and Advertising.
Content is the fuel of all marketing initiatives today. By educating and entertaining your audience with the content we create, we help increase the visibility of your business, generate trust, drive traffic to your business and more.