The best Online Marketing and SEO approach is a holistic strategy with a strong focus on content-driven SEO. Below is an example of what type of strategy you need for your online marketing to be effective.
Website SEO
On-page SEO is focussed on the optimisation of all the pages and content on your website, to rank higher and earn more relevant traffic in search engines.
Social SEO
Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building your brand and attracting visitors. The crossover between the two is called social SEO and the purpose of it is to use social media to improve your search engine rankings.
Blog/News
Content is key as part of our SEO strategy, and for this reason, you need a blog/article/news page on your web site. Search engines have a complex algorithm, but in plain terms, more weight is given to websites that regularly update or add new content.
Newsletter
Email newsletters are a great tool for growing traffic to your website, and to engage your audience, thus enhancing your search engine optimization.
Google AdWords Campaign Management
Campaign setup, advert graphics, keyword and text selection for the advert.