- 04Mar
Is your Website Mobile Friendly?
Starting April 21st Google will implement a new Algorithm that will favour mobile friendly websites in searches. This really comes as no surprise especially since 80% of internet users now own a smart phone. Statistics further shows that Search is...27FebOnline marketing goals and generating more inbound business leads
The primary goal of online marketing is to get enquiries that will be converted into new business. These enquiries are called inbound leads and they occur when someone you have most likely never met or heard of contacts you. The…
27JanAre Online Directories Outdated?
What is an online directory? Online Directory refers to a web search tool that lists your company’s information in certain groupings or category for the user’s convenience. A good example of this would be www.bizcommunity.com. A couple of years ago...03DecWhy does Every Business Need a Google Plus Page
Firstly let’s look at Google. In 2013 Google’s search market share was 67% compared to Yahoo at 11.3% and Bing 17.9%. That means Google processes over 40 000 search queries every second and 1.2 Trillion searches per year (http://www.internetlivestats.com/google-search-statistics). It would…
07NovBlogging for business – how to get a following and increase website traffic
Blogging for business – how to get a following and increase website traffic It is true that writing is tough- even a few lines for a Facebook business page post can involve many agonising revisions, second-guessing, spellchecks, etc. If writing…
21MayStop focussing on SEO
This might be confusing especially because everyone out there in the online world keeps talking SEO and paying SEO companies a lot of money to increase their SEO. The reason why we at The Marketing Company are telling you to…
24AprAre we too busy documenting our experiences with smart phones rather than living our experience?
“I fear the day that technology will surpass our human interaction. The world will have a generation of idiots” Albert Einstein was eventually credited for this quote but the origins of this quote and the connection to Albert Einstein was…
20NovWhat you need in your Online Marketing Strategy
You know that you need to have an Online presence and that you need an Online Strategy. But what do you need and where do you start? Firstly let’s talk Search Engine Optimisation (SEO) which should be the drive behind…
30OctHow to get your Facebook Vanity or Custom URL
I often come across businesses that have a Facebook Page but still no Custom or Vanity URL. A Vanity URL is a link that points to a website or internet address, it is usually short and easy to find and remember,…
30Oct« Previous 1 2 3 4 5 Next »How to get your new Google+ Custom URL
Google recently started rolling out its new Google+ Custom URLs. What is a URL? The acronym stands for Uniform Resource Locator which really just means your Internet Address. You would have noticed that most of the Social media sites have what…